Nobles Cooperative Electric (NCE) realized early on that it is hard to discuss electric vehicles (EVs), let alone empower members to consider purchasing one, when there are very few EVs in southwestern Minnesota. The NCE Board of Directors felt giving members access to an EV would help move the needle with members by creating excitement locally. The cooperative zeroed in on a Tesla, which are fun to drive with quick acceleration, a quiet comfort, and unique style and design features. In 2018, the cooperative took the leap and purchased a Tesla. The Tesla has been on display at local events and parades. Members can also test drive the Tesla because "Every day is an EV day at Nobles Cooperative Electric."