NCE realized early on that it is hard to discuss electric vehicles (EVs), let alone empower others to consider one, when there are very few in southwestern Minnesota. Electric vehicles were not being promoted in the rural area. Our board of directors decided to purchase a Tesla because of its appeal. They are fun to drive with quick acceleration. They have great driving characteristics and a quiet comfort, along with a unique style and design features. The cooperative felt a Tesla would help us move the needle with people, by creating excitement locally. In 2018, the cooperative purchased their Tesla. The Tesla has been on display at local events and parades. The community can also test drive the Tesla because "Every day is an EV day at Nobles Cooperative Electric".